Ariel Nguyen

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TravelFeed

This mobile app allows users to schedule their trips conveniently and efficiently by providing helpful information or suggesting itineraries at destinations on over the world.

My Role

Product Designer

Timeline

3 months

Tools

Designing Process

I follow IDEO’s Human-Centered Design and Lean UX Design Thinking process to make sure that my design decisions were supported by user research and feedback.

Empathize

The User?

I defined the target user as: young people from 18 to 38 years old belong to the Millennial generation – who are not afraid of “hard” are only afraid of “waiting”, hating having to waste time, love technology, internet, travel experience, discover and conquer, like to share and have high community cohesion.

User Goal?

Want to use time and budget effectively throughout the journey from scheduling to the end of this journey.

The Problem?

One-third of travelers reported using social media frequently or very frequently to plan a vacation, mostly for travel tips and advice (57 percent), and looking at photos of places they plan to visit (56 percent).

To prepare for the trio, usually, they have to make a plan, but often encounter problems such as:

  1. Have hard time planning for short trip. Have trouble planning in detail. Doesn’t have enough information to plan for all activities.
  2. Couldn’t find legit review and doesn’t like leaving review.
  3. They have difficulty determining travel time and distance from point to point to arrange the schedule so that it is reasonable
  4. Must use another Chat app such as Whatsapp, Messenger, text message, etc. to talk to their group.
  5. It is inconvenient to manage your budget and trip costs, especially when traveling with a group.

Value?

For User:
  • There is 1 community with the same interest in travel. Have more knowledge, experience interesting places.
  • Maximum savings of time spent on scheduling.
  • Create a bond between team members when they can plan the trip together, experience together, keep beautiful memories together during the journey.
For TravelFeed:
  • Features booking, buying tickets directly when searching, businesses with more partners are hotel booking businesses such as Booking.com, Expedia, airlines, tourist destinations with fees.
  • When there is an ideal number of users, businesses can increase sales from advertising for places, shows and festivals are about to take place.

Solution?

From the problems that users encounter, the application offers the following solutions:

  1. Build an online ecosystem of tourism on the application itself, which provides useful information for users in planning travel such as location, reviews, cost.
  2. Propose a suggested schedule based on the information interests that users have provided, or based on the highlights of the same direction.
  3. Building Chat features in the app, integrating Chatbot technology to find information, such as allowing members of the group to vote on the oration when chatting with the group.
  4. Build a budget management function, cost to have clarity and not make your budget exceed your budget.

Define

User Personas

After feedback from user interviews and competitive usability testing, I created three lightweight user personas for TravelFeed based on their different shopping behaviors:

  1. Vincent, a Conservative Traveler, loves to travel and see new places but also has a lot of concerns before making decisions =.
  2. Hannah, a Spontaneous Traveler, loves to travel more often due to emotional reasons rather than logical planning.
  3. Nicolas, a True Explorer, loves to travel and knows what he wants most of the time.
Young bearded caucasian traveller checking guide map and smartphone

Conservative Traveler - Vincent

Concerns

Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.

Goals

He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.

Young woman traveler taking photo with smart phone at sunset over the mountain

Spontaneous Traveler - Hannah

Concerns

Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.

Goals

He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.

Male traveler standing on top of mountain

True Explorer - Nicolas

Concerns

Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.

Goals

He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.

Persona

Define

User Story Map

User Flows

Ideate

Wireframe

Branding

Hi-Fidelity Screens

Prototype

Test and Next Step

This is exactly what I have been looking for. I like that all contents on this platform is curated for travelers and the filters work in travelers' favor as well.

User #1

User 2 likes the filters. Would love to have an option to reserve a spot to work.

User #2

User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.

User #3

    I love that I can save all the inspiration itineraries on this app. I would love an option to book directly on this app as well.

    User #1

    User 2 likes the filters. Would love to have an option to reserve a spot to work.

    User #2

    User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.

    User #3

      Remind me of Pinterest but for travelers. I like that I'm able to search for locations and itineraries. If I could book and compare price on this app, it would be perfect.

      User #1

      User 2 likes the filters. Would love to have an option to reserve a spot to work.

      User #2

      User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.

      User #3

        Booking

        Add booking feature to the app

        Budget Estimation

        Add on calculator that shows estimated cost to the whole trip based on the itinerary.

        Travel Buddy

        Find people who travel solo to the same location and connect with them.

        Reminder

        Reminder during the trip on saved activities.