This mobile app allows users to schedule their trips conveniently and efficiently by providing helpful information or suggesting itineraries at destinations on over the world.
Product Designer
3 months
I defined the target user as: young people from 18 to 38 years old belong to the Millennial generation – who are not afraid of “hard” are only afraid of “waiting”, hating having to waste time, love technology, internet, travel experience, discover and conquer, like to share and have high community cohesion.
Want to use time and budget effectively throughout the journey from scheduling to the end of this journey.
One-third of travelers reported using social media frequently or very frequently to plan a vacation, mostly for travel tips and advice (57 percent), and looking at photos of places they plan to visit (56 percent).
To prepare for the trio, usually, they have to make a plan, but often encounter problems such as:
From the problems that users encounter, the application offers the following solutions:
After feedback from user interviews and competitive usability testing, I created three lightweight user personas for TravelFeed based on their different shopping behaviors:
Concerns
Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.
Goals
He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.
Concerns
Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.
Goals
He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.
Concerns
Vincent likes to travel but is not a spontaneous person. He needs a lot of research when it comes to planning for a vacation. Time and budget are his biggest concerns. He would not travel without feeling confident about his information.
Goals
He would like to travel more often. Have legit sources of information come in handy and help reduce planning time.
User 2 likes the filters. Would love to have an option to reserve a spot to work.
User #2User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.
User #3I love that I can save all the inspiration itineraries on this app. I would love an option to book directly on this app as well.
User #1User 2 likes the filters. Would love to have an option to reserve a spot to work.
User #2User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.
User #3Remind me of Pinterest but for travelers. I like that I'm able to search for locations and itineraries. If I could book and compare price on this app, it would be perfect.
User #1User 2 likes the filters. Would love to have an option to reserve a spot to work.
User #2User 3 likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.
User #3Add booking feature to the app
Add on calculator that shows estimated cost to the whole trip based on the itinerary.
Find people who travel solo to the same location and connect with them.
Reminder during the trip on saved activities.
This is exactly what I have been looking for. I like that all contents on this platform is curated for travelers and the filters work in travelers' favor as well.
User #1