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TravelFeed

UI/UX Design for IOS

TOOLS

TIMELINE

2 months

MY ROLE

Solo UX/UI Designer

About the Project

What is TRAVELFEED? This app allows users to schedule their trips conveniently and efficiently by providing helpful information or suggesting itineraries at destinations on over the world. It also helps users manage time, attractions, and budget during the journey. Besides, this is also a community sharing travel experiences. This project is to fill in the lack of a Travel planning app in Social Media format, hoping that people can have a go-to place when it comes to travel planning and inspiration.

Designing Process

I follow IDEO’s Human-Centered Design and Lean UX Design Thinking process to make sure that my design decisions were supported by user research and feedback.

Empathize

The User?

I defined the target user as: young people from 18 to 38 years old belong to the Millennial generation – who are not afraid of “hard” are only afraid of “waiting”, hating having to waste time, love technology, internet, travel experience, discover and conquer, like to share and have high community cohesion.


User Goal?

Want to use time and budget effectively throughout the journey from scheduling to the end of this journey.

The Problem?

One-third of travelers reported using social media frequently or very frequently to plan a vacation, mostly for travel tips and advice (57 percent), and looking at photos of places they plan to visit (56 percent).

 

To prepare for the trio, usually, they have to make a plan, but often encounter problems such as:

  1. Have hard time planning for short trip. Have trouble planning in detail. Doesn’t have enough information to plan for all activities.
  2. Couldn’t find legit review and doesn’t like leaving review.
  3. They have difficulty determining travel time and distance from point to point to arrange the schedule so that it is reasonable
  4. Must use another Chat app such as Whatsapp, Messenger, text message, etc. to talk to their group.
  5. It is inconvenient to manage your budget and trip costs, especially when traveling with a group.

Value?

For User:
  • There is 1 community with the same interest in travel. Have more knowledge, experience interesting places.
  • Maximum savings of time spent on scheduling.
  • Create a bond between team members when they can plan the trip together, experience together, keep beautiful memories together during the journey.

For TRAVELFEED:

  • Features booking, buying tickets directly when searching, businesses with more partners are hotel booking businesses such as Booking.com, Expedia, airlines, tourist destinations with fees.
  • When there is an ideal number of users, businesses can increase sales from advertising for places, shows and festivals are about to take place.

Solution?

From the problems that users encounter, the application offers the following solutions:
  1. Build an online ecosystem of tourism on the application itself, which provides useful information for users in planning travel such as location, reviews, cost.
  2. Propose a suggested schedule based on the information interests that users have provided, or based on the highlights of the same direction.
  3. Building Chat features in the app, integrating Chatbot technology to find information, such as allowing members of the group to vote on the oration when chatting with the group.
  4. Build a budget management function, cost to have clarity and not make your budget exceed your budget.

User Personas

After analyzing feedback from user interviews and competitive usability testing, I created 3 lightweight user personas for TravelFeed based on their different behaviors:

  • Vincent, an Intimidated Traveller, loves the idea of traveling but is always afraid of the planning and the unknown.
  • Hannah, a Spontaneous Traveller, who loves to travel, has a weekend getaway but doesn’t have a plan in mind for most of the time.
  • Nicolas, an Expert Traveller, knows where to go, what to do, and loves to explore.

Intimidated Traveller

CONCERNS

Vincent likes to travel but has not been a spontaneous person. It requires him a lot of effort when it comes to planning for a vacation. Time and budget are what concern him the most. He is afraid of going to places without enough information.

GOALS

He would like to travel more often. Reduce time of planning. Having legit information comes in handy.

I love to travel and see new places but my work doesn’t allow me to travel as much as I want.

Vincent
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%

MOTIVATION

  • Ease of Mind
    • Less time planning, more time enjoying
    • Has better time and budget estimation

Spontaneous Traveller

CONCERNS

Hannah likes the idea of traveling but cannot decide on where to go. Time and budget are what concern her the most. She is willing to try new places but afraid of going by herself.

GOALS

She would like to travel more often, especially for short distant and weekends getaway. Able to have a plan on the go. Would love to see new friends when traveling.

I love to go out but don’t know where to go.

Hannah
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%

MOTIVATION

  • Prepare
    • Avoid risk when traveling
    • Make sure to have a great experience

Expert Traveller

CONCERNS

Nicolas likes to travel to enjoy different cuisines. It requires him a lot of effort when it comes to planning for a vacation. Places to eat and activities are what concern him the most.

GOALS

He would like to be able to explore more whenever he travels. Reduce time of planning. Having the itinerary comes in handy.

I love to travel just to enjoy good food.

Nicolas
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%

MOTIVATION

  • Explore
    • Get to see new places
    • Enjoy different experiences

Intimidated Traveller

Spontaneous Traveller

Expert Traveller

CONCERNS

Vincent likes to travel but has not been a spontaneous person. It requires him a lot of effort when it comes to planning for a vacation. Time and budget are what concern him the most. He is afraid of going to places without enough information.

CONCERNS

Hannah likes the idea of traveling but cannot decide on where to go. Time and budget are what concern her the most. She is willing to try new places but afraid of going by herself.

CONCERNS

Nicolas likes to travel to enjoy different cuisines. It requires him a lot of effort when it comes to planning for a vacation. Places to eat and activities are what concern him the most.

GOALS

He would like to travel more often. Reduce time of planning. Having legit information comes in handy.

GOALS

She would like to travel more often, especially for short distant and weekends getaway. Able to have a plan on the go. Would love to see new friends when traveling.

GOALS

He would like to be able to explore more whenever he travels. Reduce time of planning. Having the itinerary comes in handy.

I love to travel and see new places but my work doesn’t allow me to travel as much as I want.

Vincent

I love to go out but don’t know where to go.

Hannah

I love to travel just to enjoy good food.

Nicolas
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%
RESOURCES
Friend / Social
0%
Legit Sources
0%
Online Search
0%
Review
0%

MOTIVATION

  • Ease of Mind
    • Less time planning, more time enjoying
    • Has better time and budget estimation

MOTIVATION

  • Prepare
    • Avoid risk when traveling
    • Make sure to have a great experience

MOTIVATION

  • Explore
    • Get to see new places
    • Enjoy different experiences

Define

How Might We

  1. Increase the chance people write reviews after each place they visit?
  2. Give the user recommendations that match their need?
  3. Reduce the hassle of planning for the user?

Key Features

  1. Instead of asking for a review, give the user the feeling of sharing an experience.Using social media format
  2. Extensive filters that are customizable and save-able
  3. Built-in planning tools

User Story Map

USER ACTIVITIES

Plan for a trip

Share experience

Find interesting places

USER TASKS

Filter choices

Organize trips

Making reservation

Post experience

Give rating

Browse for ideas

Read other’s experiences

MVP

Search for a place

Put the activities in the timeline

Link to book or make reservation

Post on page

Rate the place

Browse on Newsfeed

Add friend

Filter the search

Have a route map

Save the reservation

Take picture

Browse on ideas based on profile

Follow travel bloggers

NEXT RELEASE

User suggestion form

Get itinerary templates

Book directly from the app

Share trip itinerary template

Vote on what good and what to improve

Save the preferences

Chat, comment, and private comment

User Flows

I identified the 3 red routes for this app:

  1. Onboarding flow: how do people sign up and sign in to the app?
  2. Explore Destination flow: how do users search and filter the places they are looking for?
  3. Manage Itinerary flow: how do users manage their trips?

Ideate

Sketch

Homepage

The homepage features the search bar and trending travel destinations. Below the panel, there is a section for all categories.

Favorite

The favorite screen shows all the saved destinations and itineraries, with the option to group them by category.

News Feed

News Feed is where to show the user’s friends and following posts. This might include rating, pictures, and itinerary. 

Profile

Profile screen is the hub for the user to store their information, stories, and photos.

Review

Review screen show picture, title, rating, and details about the description and review.

Filter

When searching for a person to follow, the user can choose gender, age, location, and mutual friends.

Wireframe

Branding

Prototype

Clickable Prototype

User Testing

We performed usability testing on 5 users who fit the persona.

There were 5 tasks during the testing:

  1. Sign up for an account
  2. Search for a location
  3. Search for a person
  4. Review a place
  5. Manage a trip

Below are key takeaways from our usability testing.

This is exactly what I have been looking for. I like that all contents on this platform is curated for travelers and the filters work in travelers' favor as well.

1 Account creation

Llikes the filters. Would love to have an option to reserve a spot to work.

2 Search for a place

Having trouble with the filter options. Prefer to be able to follow by interests.

3 Search for a person

Likes the aesthetic look of the app. User flow is seamless. This person would love to see if he can create an account and save his favorite spots.

4 Review a place

Prefer to see the whole trip by timeline view and map view rather than list view.

5 Manage a trip

Next Step

Remaining Questions

What are the outstanding accessibility issues that we want to address? Will users of the app validate that the favorite tab is useful? Does the review page gives them enough options to write a review?
  • How will we reduce the hassle of planning?
  • How will we increase the chance people write reviews after each place they visit?

New Feature

I plan to integrate following features to the app:
  1. Add direct booking option
  2. Add a budget estimation for each itinerary
  3. Option to find people who travel solo to the same location and connect with them.
  4. Reminder feature to remind users during the trip.